Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.

McDonald's/Mets collab is a great case study of campaign that rises up authentically and unites us, regardless of the politics of the moment. Read the whole story ...

Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...

After what the chain’s Chairman of the Board Scott Maw describes as a “thorough and rigorous external search process,” Chipotle Mexican Grill announced yesterday it has appointed Scott Boatwright as ...

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...

Netflix says its global ad-supported platform in 12 countries has reached 70 million monthly active users. Currently, Netflix sees 50% of its new subscribers in those markets signing on to the new ...

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Grist, a nonprofit media organization focused on climate change and other issues, has named its executive editor, Katherine Bagley, editor in chief as part of a restructuring. In addition, Grist has ...

FMCG giant Mars today announced that it is launching a global agency review covering media, ecommerce, influencer, social media and other marketing disciplines with the exception of creative.