Amazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between the two platforms. With the ad-supported tier now in place, Prime Video and Freevee have become much more alike, making the latter’s unique appeal less necessary.

Freevee, the ad-supported free streaming service from Amazon, is being phased out in coming weeks and consolidating with Prime Video. Amazon confirmed the move this week, describing the merger as a "simpler viewing experience for customers." Prime Video ...

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.