PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Dawn French has starred in a second Marks and Spencer' Christmas advert, and the comedy favourite has worn a stunning sequin ...

Shop our edit, from everyday staples to statement pieces that shine in the evening, from Cos, Reformation, Aritzia, and more.

The star has starred in the second instalment of the Marks and Spencer Christmas campaign, alongside the retailer's fairy ...

From Hailey Bieber to Beyoncé, half of Hollywood was carrying one of these viral bags: then, they disappeared. Now, the brand ...

ONE fashion fan is urging shoppers to “not dare forget Dunnes Stores” – as their new range of festive bags hits the shelves.

With affordable grabs, terrific in-house labels and a divine shopping experience, Target knows a thing or two about ...

As the festive season approaches, Helen Skelton is setting the bar high for festive glamour in a fabulous black dress from one of our favourite brands. Featuring a flattering cinched waist and a pearl ...

With this goal in mind, I was excited to have the opportunity to try out a piece from Talbots. The moment I saw this merino ...

From cashmere jackets to high-sheen puffers — look to this outerwear guide to find pieces that are equal parts warm and ...

Ariana Grande knows how to command attention with her magical style. From concert-ready outfits to "Wicked"-coded dresses, we ...

Let's cut to the chase: dress codes are hard to follow. After all, there are SO. MANY. of them. From black and white tie ... One definitely worth remembering? Cocktail attire.